It’s that time of the year where we’re spending all of our Christmas money on new clothes, furniture, and in some cases, Christmas presents for next year. Every store is clearing out its stock with huge sales, and prices are slashed to a fraction of what they were before Christmas. Companies will see millions of …
As Christmas draws closer, we begin to be inundated with Christmas adverts. Every big brand releases one, with heavy hitters including John Lewis, Coca Cola, and more recently, Aldi. Many people wait with bated breath to see what they will release, curled up with mince pies and cosy blankets, ready to enjoy them in between …
Social media is a crucial component of all marketing campaigns. Without it, your reach is limited, and different audiences are cut off. But to run a successful social media marketing campaign, you have to ensure that your channels are working for you. But how do you know if your social media channels are working for …
Are Your Social Media Channels Working for or Against You? Read More »
You may have come across the term greenwashing in the media recently. Conversations about sustainability and the environment are growing in size and power, and companies are being pushed by their customers to enact positive change. But in some cases, these changes can be only surface-deep. Greenwashing Defined Greenwashing is when companies appear environmentally friendly …
The age of the consumer has been in full force since the 2010s. The advent of the internet and smartphones allows customers to interact with brands, compare prices instantly, and buy more. What’s more, is that brands now cater to them. With the recent pandemic, consumers now hold even more of the power. People are …
How Has the Pandemic Accelerated the Age of the Consumer? Read More »
Every day, many brands run incredible marketing campaigns across multiple platforms hoping that they will achieve results such as return-on-investment and brand awareness. However, said campaigns may not always provide the anticipated results. In some instances, this is because marketing campaigns take a broad approach and don’t target the brand’s target audience or audiences. Audience …
First developed in the 1920s and used to improve agriculture and farming before being picked up in the 1970s by marketers looking to gather data to improve their methods, A/B testing is employed across many industries. This effective test can highlight how to improve engagement and reveal what consumers are looking for on a website …
Understanding your audience is a vital part of any marketing strategy. You have to know who is interested in your products or services to target them effectively. However, new marketing strategies allow you to take action in real-time and draw your audience in more effectively. What Is Real-Time Marketing? Real-time marketing, or RTM, is how …
Take Action in Real-Time – Understand Your Audiences Read More »
In an announcement last week, Facebook has introduced a huge rebrand that aims to take the company into new realms, namely, the metaverse. In rebranding as Meta, Facebook CEO Mark Zuckerberg aims to bring together social media apps and technologies under one umbrella, as well as branching out into virtual reality. A statement released by …
With over 170,000 words circulating in our modern language, there are plenty of ways to communicate the same basic ideas. As anyone who has ever thought twice about signing off an email understands, meaning is more than dictionary definitions. Throughout our lifetime, we become attuned to navigating this. Usually, there isn’t anything calculated about it …
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