Establishing your brand is a crucial part of running a business. Although building and refining your brand can be fun, several mistakes are easy to make throughout the process. Keep reading to learn more about the top branding mistakes to avoid for your company! Not Being Consistent Having an inconsistent brand is one of the …
Branding and marketing sound very different from one another. Branding represents the company’s image, while marketing is the vehicle that puts your company in front of your consumers. However, the two are heavily intertwined, and one can’t happen without the other. What is Marketing? When you market your company, you aim to drive sales, create …
It’s good to refresh your company pages now and again, but sometimes, your brand can still feel slightly stale. If it’s been several years since you last took a look at your branding, it might be time to shake things up a bit. Rebranding your company is an enormous undertaking, but one that can propel …
You may have come across the term greenwashing in the media recently. Conversations about sustainability and the environment are growing in size and power, and companies are being pushed by their customers to enact positive change. But in some cases, these changes can be only surface-deep. Greenwashing Defined Greenwashing is when companies appear environmentally friendly …
The age of the consumer has been in full force since the 2010s. The advent of the internet and smartphones allows customers to interact with brands, compare prices instantly, and buy more. What’s more, is that brands now cater to them. With the recent pandemic, consumers now hold even more of the power. People are …
How Has the Pandemic Accelerated the Age of the Consumer? Read More »
Understanding your audience is a vital part of any marketing strategy. You have to know who is interested in your products or services to target them effectively. However, new marketing strategies allow you to take action in real-time and draw your audience in more effectively. What Is Real-Time Marketing? Real-time marketing, or RTM, is how …
Take Action in Real-Time – Understand Your Audiences Read More »
With over 170,000 words circulating in our modern language, there are plenty of ways to communicate the same basic ideas. As anyone who has ever thought twice about signing off an email understands, meaning is more than dictionary definitions. Throughout our lifetime, we become attuned to navigating this. Usually, there isn’t anything calculated about it …
Inclusive marketing is the way forward. With the internet and social media being such a commonplace part of our everyday lives, brands really can’t afford to ignore inclusive marketing. According to iProspect, an impressive 93 percent of marketers agree that inclusive marketing is important for business growth. So, What Is Inclusive Marketing? Inclusiveness is …
Emotions have a strong influence on our decisions. Happiness, sadness, joy, fear, and loneliness are just some examples of emotions that can drive our decisions in one direction or another. Given the influential power of emotions, marketers can boost their desirable metrics and grow their business with emotional targeting. Emotional targeting, also known as emotional …
Influence Customer Decisions With Emotional Marketing Read More »
RSS feeds are a means of delivering valuable information that is constantly updated and self-curated. RSS feeds were a popular form of news and updating before social media gained traction as a powerful marketing tool. Though they declined in popularity following the rise of social media, RSS feeds can and still are being used today …
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