Anyone who has spent time building an online following will understand just how difficult it is to get people to like your profile. Sometimes, even getting them to do anything other than scroll through your post is a challenge. However, the problem isn’t always your content, it’s where it’s posted. Social networks are incredibly uniform …
How to Use Free Value to Build a Mailing List From Scratch Read More »
Social media has become the poster child of the internet, with over 4.6 billion people worldwide using some form of social media daily. For marketers, its turned into the most lucrative opportunity in human history. Even in the earlier days of the internet, these opportunities didn’t exist. Most users were scattered across various websites that …
A Three-Step Guide to Writing Social Media Advertisements Read More »
Your headline is your harpoon to hook the reader and pull them into your space. That space can be a website, mailing list or product page, and without a compelling headline, you’re fishing with a hole-ridden net and possibly losing countless potential customers with every scroll past your ad. The best headlines can: Powerfully stimulate …
Five Effective Bullets That Will Make Your Ads IMPOSSIBLE To Ignore Read More »
Gone are the days of simple forums with less than 100 users scattered across the internet. Social media has revolutionised the way we communicate and engage with one another, and more importantly, it’s revolutionised the way we interact with companies and brands. Below, we’ve given you everything you need to write compelling, engaging and trendy …
Copywriting is often a misunderstood skill set that takes a while to master. Many people confuse copywriting with being one particular style or another, for example, sales copywriting, blog copywriting, ghostwriting etc. At its core, copywriting is simply a process of getting the reader to engage with and act upon your content. In sales, the …
Keywords are the most important building block of a strong search engine optimisation (SEO) strategy. If you don’t know what keywords you want to target, you risk going undiscovered by thousands of potential new customers! Let’s get started on our beginner’s guide to great keyword research. Keyword Basics To put it simply, keyword research is …
As we all know, search engine optimisation (SEO) is probably the most significant cornerstone of any marketing strategy. Whether you’re a complete beginner or already have a strong SEO strategy in place, you can tweak a few small things to improve it even more. 1. Create a Blogging Schedule If you don’t blog already, you …
Search engine optimisation (SEO) is a fluid, ever-changing field that marketers need to stay on top of. Although the core elements remain the same, new trends arise every year that can be utilised to improve SEO. Now that we’re well into 2022, what are the best SEO trends of the year shaping up to be? …
Search engine optimisation (SEO) is an essential tool for marketers. When done well, it can have excellent results. When done wrong, it can be difficult to recover. Read on to find out more about SEO mistakes to avoid. 1. Neglecting Page Speed One of the biggest SEO mistakes people make is forgetting to improve page …
Search engine optimisation (SEO) is a tool that has been used for numerous years. Many people can’t imagine what the internet would be like without it – but when was it created? And why did it become so important to the internet and marketing at large? The 1990s The 1990s was a pivotal decade in …
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