Content Marketing

bullets

Five Effective Bullets That Will Make Your Ads IMPOSSIBLE To Ignore

Your headline is your harpoon to hook the reader and pull them into your space.  That space can be a website, mailing list or product page, and without a compelling headline, you’re fishing with a hole-ridden net and possibly losing countless potential customers with every scroll past your ad.  The best headlines can: Powerfully stimulate …

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social media

A Guide to Social Media Copywriting

Gone are the days of simple forums with less than 100 users scattered across the internet. Social media has revolutionised the way we communicate and engage with one another, and more importantly, it’s revolutionised the way we interact with companies and brands.  Below, we’ve given you everything you need to write compelling, engaging and trendy …

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keyword research

A Beginners Guide to Keyword Research

Keywords are the most important building block of a strong search engine optimisation (SEO) strategy. If you don’t know what keywords you want to target, you risk going undiscovered by thousands of potential new customers! Let’s get started on our beginner’s guide to great keyword research. Keyword Basics To put it simply, keyword research is …

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seo strategy

5 Simple Tips To Improve Your SEO Strategy

As we all know, search engine optimisation (SEO) is probably the most significant cornerstone of any marketing strategy. Whether you’re a complete beginner or already have a strong SEO strategy in place, you can tweak a few small things to improve it even more. 1.   Create a Blogging Schedule If you don’t blog already, you …

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christmas advert

Why Do We Love Christmas Adverts?

As Christmas draws closer, we begin to be inundated with Christmas adverts. Every big brand releases one, with heavy hitters including John Lewis, Coca Cola, and more recently, Aldi. Many people wait with bated breath to see what they will release, curled up with mince pies and cosy blankets, ready to enjoy them in between …

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