Core web vitals are essential building blocks of every website. They affect how your customers and users experience your website, and if they aren’t up to scratch, they could affect your rankings. Improving your core web vitals score will enhance your customer experience and can even boost your conversion rate and feedback. Core Web Vitals …
What Are Core Web Vitals and Why Do They Matter? Read More »
Search engine optimisation (SEO) can seem like a minefield for those getting started in the industry. Many terms don’t seem to make sense unless you have multiple degrees and a dictionary’s worth of jargon to sort through before you can begin learning anything. This week, we’re going to clear up some of the mystery and …
As the first page visitors see upon reviewing your services and/or products, your homepage is undoubtedly the most important page on your website. As a result, it needs to represent your brand, and most importantly, be efficiently optimised so that your customers remember it and want to come back. Whether you’re about to launch your …
First developed in the 1920s and used to improve agriculture and farming before being picked up in the 1970s by marketers looking to gather data to improve their methods, A/B testing is employed across many industries. This effective test can highlight how to improve engagement and reveal what consumers are looking for on a website …
Your homepage is the most visited page on your website, your customers’ jumping-off point, and your only chance at a first impression. It’s also the fork in the road for new visitors to decide if they want to know more about what you have to offer. If you’re thinking about optimising your website for SEO, …
If you’re a business operating in the 21st Century, you will likely have some sort of web presence. And unless you operate solely by invitation only, or you’re a spy agency, you probably want an efficient way for people to find out about your business. Improving your ranking on Google’s Search Engine Results Page (SERP) …
Why Is Expertise, Authority, and Trustworthiness Important? Read More »
You might have heard the term SEO (Search Engine Optimisation) and it’s derivatives banded around, but are unsure if it will really make a difference to your business. Search engines can seem like opaque behemoths – simple layouts that deliver what you’re looking for (usually), and yet they’re worth sums of money that look more …
Measuring engagement metrics with your website and content gives insight into how user’s are experiencing your site and which pages, types and pieces of content, and all of your other marketing efforts are supporting your overall business growth and success. There are many important engagement metrics you can measure to assess your current and potential …
The UX (User Experience) refers to a person’s experience of your business’ website. The user experience is of vital importance, especially today when an almost unlimited number of similar businesses are gearing their marketing efforts towards providing their visitors with a satisfying UX. If you can’t provide that for your visitors, it won’t take long …
As smartphones continue to become even more popular, the need for a website that is compatible with mobile phones increases as well. Now more than ever, your site needs mobile optimisation to tap into its full potential. The design of your mobile site also accounts for different screen sizes and load times. In the age …
Mint Creative Marketing Limited
19 Boulevard,
Weston-Super-Mare,
North Somerset,
BS23 1NR
hello@mintcreativemarketing.com
+44 (0) 1684 573050