Everyone will be familiar with M&Ms, a delicious chocolate treat with fun mascots and a giant shop in the middle of London. In recent news, Mars Wrigley, the owner of the M&M brand, has announced that the beloved mascots – particularly the Green M&M – will be having a makeover. While this may not seem …
You may have come across the term greenwashing in the media recently. Conversations about sustainability and the environment are growing in size and power, and companies are being pushed by their customers to enact positive change. But in some cases, these changes can be only surface-deep. Greenwashing Defined Greenwashing is when companies appear environmentally friendly …
Understanding your audience is a vital part of any marketing strategy. You have to know who is interested in your products or services to target them effectively. However, new marketing strategies allow you to take action in real-time and draw your audience in more effectively. What Is Real-Time Marketing? Real-time marketing, or RTM, is how …
Take Action in Real-Time – Understand Your Audiences Read More »
If you’re a business operating in the 21st Century, you will likely have some sort of web presence. And unless you operate solely by invitation only, or you’re a spy agency, you probably want an efficient way for people to find out about your business. Improving your ranking on Google’s Search Engine Results Page (SERP) …
Why Is Expertise, Authority, and Trustworthiness Important? Read More »
To help your business flourish this Christmas, we have outlined three important and effective digital marketing tips to apply to your current marketing efforts. Staying on top of the latest digital trends is essential to keep your business on the pulse and for making it through this holiday season. Naturally, online sales have increased exponentially, …
Is Blogging Worth It? There are over 600 million blogs in the world today, with an estimated 2 million posted a day. There is no doubt that blogs bring huge value to businesses; Content Marketing is an industry worth $400 billion which is growing each year. However, many businesses are still unsure how often they …
With approximately 675 million monthly active users[1], LinkedIn is an excellent resource for your business to connect with other professionals across the globe. While there are many social channels available to use for business growth, but growing your network on LinkedIn can be massively beneficial because it focuses heavily on B2B connections. Growing your network …
When someone mentions business growth, we instantly think more money. Of course, this is the end goal. But when we mention money, turnovers, margins and profit we become obsessed by numbers and ignore the most important part of any business: the people. They are your most important asset – they make businesses tick. So, when …
It goes without saying that proofreading is a fundamental part of content production of any kind. Almost all mistakes, whether they be grammatical errors, spelling errors, or plain nonsensical sounding sentences, can be avoided. Producing lazy content can have a substantial effect on your businesses renown. I’ve found 5 tips to assist in avoiding errors …
Can writing help anxiety? Right now, it would be an understatement to say that we are currently going through a period of uncertainty. It is at this point unclear when restrictions to movement will be lifted, or softened, and as a result businesses are forced to either close or adapt to a new way of …
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