The importance of social media is not something to be understated. Every year, an influx of users join social platforms such as Instagram, Facebook, and Twitter, where trends shift rapidly. Brands must be aware of the patterns and trends that arise to take advantage of them and develop effective marketing campaigns that drive awareness of …
As Christmas draws closer, we begin to be inundated with Christmas adverts. Every big brand releases one, with heavy hitters including John Lewis, Coca Cola, and more recently, Aldi. Many people wait with bated breath to see what they will release, curled up with mince pies and cosy blankets, ready to enjoy them in between …
Social media is a crucial component of all marketing campaigns. Without it, your reach is limited, and different audiences are cut off. But to run a successful social media marketing campaign, you have to ensure that your channels are working for you. But how do you know if your social media channels are working for …
Are Your Social Media Channels Working for or Against You? Read More »
First developed in the 1920s and used to improve agriculture and farming before being picked up in the 1970s by marketers looking to gather data to improve their methods, A/B testing is employed across many industries. This effective test can highlight how to improve engagement and reveal what consumers are looking for on a website …
In an announcement last week, Facebook has introduced a huge rebrand that aims to take the company into new realms, namely, the metaverse. In rebranding as Meta, Facebook CEO Mark Zuckerberg aims to bring together social media apps and technologies under one umbrella, as well as branching out into virtual reality. A statement released by …
Do you ever feel like you’re being watched when you’re online? Anyone who has spent time on social media platforms has experienced a moment of surprise when they realise how personalised their native advertising has become. To our knowledge, the Facebook business model doesn’t involve a team of old warlocks that read users minds to …
What is the Facebook Pixel and How Does it Work? Read More »
Your homepage is the most visited page on your website, your customers’ jumping-off point, and your only chance at a first impression. It’s also the fork in the road for new visitors to decide if they want to know more about what you have to offer. If you’re thinking about optimising your website for SEO, …
Whether you’re just starting a small business or are looking for ways to grow your customer base efficiently, the same question is on everyone’s mind, “how do I reach new customers with a limited marketing budget?” One option is to create a YouTube channel. This platform can be an extremely effective way to gain exposure …
Should I Create a YouTube Channel for My Business? Read More »
Ratings, reviews, and testimonials are brilliant forms of advertising for your business. Not only are they free, but they also carry a great deal of weight when it comes to helping people decide whether they want to use your services. Research has found that a staggering 90% of potential customers are influenced by positive reviews …
How to Get More Ratings, Reviews, and Testimonials Read More »
The quality vs quantity debate has raged since the dawn of marketing. The average social media user now sees an eye-blistering 4,000-10,000 ads per day! Of course, we don’t take notice of all of these – it’s estimated that our now-blistered eyes catch around one hundred and fifty and only engage with around twelve. So, …
Quality vs Quantity: Which Is Better for Your Campaign? Read More »
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