A Google search aims to help users find relevant material and connect to legitimate websites trying to reach their target audience. It runs numerous algorithms to eliminate spam and filter out the noise to bring the most relevant websites to the top of the results page. Ranking highly on Google is great for your website, …
When you’re new to digital marketing, it can feel like the sea of terminology is endless. In Part 2 of our A-Z of digital marketing, we introduce you to the basic industry language and help you find your way through the most important terms and ideas. We’re starting at N, so if you missed Part …
Facebook is one of the most useful social media platforms for big and small businesses. The site lets you reach a broad audience and makes it easy to deliver various content types, such as status updates, links to websites and blogs, video content, and images. Its direct messaging feature allows you to interact with customers …
Integrated marketing is a method of combining all aspects of your marketing strategy to achieve your overall goals. It involves a focused collaboration between every aspect of your marketing campaign, such as: Advertising Blog, video, podcast, and visual content Social media Design and web development When you integrate these aspects of your strategy so they …
Social proof is a relatively simple concept. Essentially, social proof is evidence that your business is successful. It is not boasting to your audience that your conversion rates are high and that you made a whopping ROI this year. It is about leveraging the experiences and opinion of those who have tried and enjoyed your …
Simplicity is key to delivering an enjoyable user experience (UX) and making our content easily accessible to potential customers. When the UX is enjoyable, visitors are likely to continue engaging with your site. They might move further along your marketing funnel, or intend to return later. Either way, a good UX significantly increases your engagement …
Trust is the foundation of any good B2C relationship. As far as marketing goes, trust is a strong influential factor in customer purchasing decisions. Consumers today consider trust, authenticity, and transparency as key factors in deciding to buy from and become a loyal customer with a business. This blog will offer some useful tips and …
Social media is an essential aspect of your marketing campaign. Businesses really can’t afford to skip on their social media efforts, especially these days when social media is such an integral part of your customers’ lives. There are many options available regarding the different social media platforms available to use. If you’re wondering which platform …
Audience segmentation is a marketing technique that identifies subgroups within your audience. Many marketers attempt to reach too wide an audience. With audience segmentation, you divide your audience into different subgroups based on several defining factors, such as age, level of education, location, and online behaviour. Audiences can also be divided by psychographics – insight …
For every one person that clicks on your title, around five people saw it and kept scrolling, claims David Ogilvy. The headline can make or break a user’s decision to engage with your content, so you must put some quality effort into crafting an inviting and alluring headline. This blog will offer some valuable tips …
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