Social Media Marketing

Tips to Increase Your Organic Click-Through-Rate

Marketers can see how well their strategies and campaigns are performing by using performance metrics. Key Performance Indicators (KPI) are metrics that show you how successfully your content is performing across your channels. Common KPIs include engagement rate, lead generation rate, conversion rate, and click-through-rate, or CTR. Metrics allow you to measure your content’s success, …

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Tips for Creating an Effective Content Calendar

An essential part of your content marketing strategy is a well-thought-out content calendar. Without a calendar, you may find yourself scrambling for ideas at the last minute and suffering from unnecessary stress. To create an effective content calendar, consider the tips we have outlined for you below.   Set Clear Goals As with every aspect …

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What Is Inclusive Marketing?

Inclusive marketing is the way forward. With the internet and social media being such a commonplace part of our everyday lives, brands really can’t afford to ignore inclusive marketing. According to iProspect, an impressive 93 percent of marketers agree that inclusive marketing is important for business growth.   So, What Is Inclusive Marketing? Inclusiveness is …

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Digital Marketing Tips for Christmas

To help your business flourish this Christmas, we have outlined three important and effective digital marketing tips to apply to your current marketing efforts. Staying on top of the latest digital trends is essential to keep your business on the pulse and for making it through this holiday season.  Naturally, online sales have increased exponentially, …

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Taking Risks: Questions to Ask Yourself

Digital marketing, or online marketing, is crucial to promoting products and services in the 21st century. Failing to capitalise on the potential of your online market can lose you possible sales, and give your brand less attention than it could have. As a result of digital marketing, your brand can establish valuable connections, gain brand …

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The Do’s and Don’ts of Live Streaming

Live streaming is a fun, engaging, and effective way to reach a dedicated audience. Through the use of live streaming, you can increase brand awareness and overall interest in your venture. There are several different platforms that can be used to live stream, including Facebook, Youtube, and Instagram. Instagram is the most popular choice for …

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Social Media Scheduling and Why It’s Important

Social media is an absolute must for pretty much any business operating today, with almost half of the world’s population active on social media. The use of social media offers a plethora of benefits, regardless of your type of business. Lead generation, CRO, SEO, increased brand awareness, brand humanisation, and easier audience engagement are just …

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