Keyword research is one of the most important elements of your content marketing strategy. Using the right keywords helps you deliver content that is strategic and effective. Keyword research is not a matter of guesswork. There are certain words that are highly relevant to your business and services/products. These words help you optimise your content …
Instagram is one of the most widely used social media networks, with over 1 billion users active monthly.[1] As a social platform, it offers an excellent opportunity to get your business seen and to show off your products or services to a clearly targeted audience. Below are some essential aspects of using Instagram for your …
The number of users on social media platforms in 2018 grew to an estimated 2.6 billion and the number is expected to climb to 3 billion by 2021.[1] These numbers are hard to ignore. Once considered to be a young person’s game, social media usage is rising across many demographics. Given the growing number of …
Increasing Website Traffic with Social Media Marketing Read More »
When someone mentions business growth, we instantly think more money. Of course, this is the end goal. But when we mention money, turnovers, margins and profit we become obsessed by numbers and ignore the most important part of any business: the people. They are your most important asset – they make businesses tick. So, when …
Remote working has seen a drastic upsurge in recent years, with cheaper flights and internet connection pretty much everywhere we go. In fact, according to Global Workplace Analytics, there has been a 140% increase in remote work over the last fifteen years. Still, the idea of working remotely is unfamiliar to many. The shift to …
There’s no better time to be talking about Instagram takeovers. And doing them. In the current climate of isolation, we are more in tune with our digital selves than ever before. Laptops now host meetings, lunch breaks and the odd drink (or two) after work. Consumer culture has moved completely online, and phone screens are …
What is an Instagram Takeover and Why Should we do One? Read More »
The simple answer, yes – but only if it’s still accurate and relevant. If not, then it needs updating. Re-publishing content is a great way to provide a reminder of just how good the original material was. But beware. Old content can hang around and stand out like a sore thumb alongside fresh material. It’s …
The human connection, one of our most fundamental instincts, has changed, maybe for good. The ways in which we communicate have of course been restricted, but we are still more connected now than ever. Isolation has brought out the best in technology, and it’s finally being used for what it was designed to do: to …
How can you use social media and online content marketing to help your business during COVID-19? Across the globe restaurants, shops, gyms and theatres are closed for business. While the corporate giants will survive the pandemic, many smaller, independent businesses may not. We started 2020 with a blissful unawareness of what was ahead of us, …
Facebook is still one of the best place for marketing your business. With more than 1 billion daily active users, it comes as no surprise that Facebook is seen as one of the most useful social media platforms to expand a brand’s social reach. There are many ways to go about facebook marketing, but a …
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