Social media has become the poster child of the internet, with over 4.6 billion people worldwide using some form of social media daily. For marketers, its turned into the most lucrative opportunity in human history. Even in the earlier days of the internet, these opportunities didn’t exist. Most users were scattered across various websites that …
A Three-Step Guide to Writing Social Media Advertisements Read More »
Your headline is your harpoon to hook the reader and pull them into your space. That space can be a website, mailing list or product page, and without a compelling headline, you’re fishing with a hole-ridden net and possibly losing countless potential customers with every scroll past your ad. The best headlines can: Powerfully stimulate …
Five Effective Bullets That Will Make Your Ads IMPOSSIBLE To Ignore Read More »
Gone are the days of simple forums with less than 100 users scattered across the internet. Social media has revolutionised the way we communicate and engage with one another, and more importantly, it’s revolutionised the way we interact with companies and brands. Below, we’ve given you everything you need to write compelling, engaging and trendy …
Copywriting is often a misunderstood skill set that takes a while to master. Many people confuse copywriting with being one particular style or another, for example, sales copywriting, blog copywriting, ghostwriting etc. At its core, copywriting is simply a process of getting the reader to engage with and act upon your content. In sales, the …
Keywords are the most important building block of a strong search engine optimisation (SEO) strategy. If you don’t know what keywords you want to target, you risk going undiscovered by thousands of potential new customers! Let’s get started on our beginner’s guide to great keyword research. Keyword Basics To put it simply, keyword research is …
As we all know, search engine optimisation (SEO) is probably the most significant cornerstone of any marketing strategy. Whether you’re a complete beginner or already have a strong SEO strategy in place, you can tweak a few small things to improve it even more. 1. Create a Blogging Schedule If you don’t blog already, you …
Core web vitals are essential building blocks of every website. They affect how your customers and users experience your website, and if they aren’t up to scratch, they could affect your rankings. Improving your core web vitals score will enhance your customer experience and can even boost your conversion rate and feedback. Core Web Vitals …
What Are Core Web Vitals and Why Do They Matter? Read More »
Branding and marketing sound very different from one another. Branding represents the company’s image, while marketing is the vehicle that puts your company in front of your consumers. However, the two are heavily intertwined, and one can’t happen without the other. What is Marketing? When you market your company, you aim to drive sales, create …
If a tree falls in the forest and no one is around to hear it, did it make a sound? Yes. And if I write pages of marketing content that no one is willing to read, did I waste my time? Well, unfortunately, that would be a yes too. Readability is one of the most …
The Importance of Readability in Content Marketing Read More »
For every one person that clicks on your title, around five people saw it and kept scrolling, claims David Ogilvy. The headline can make or break a user’s decision to engage with your content, so you must put some quality effort into crafting an inviting and alluring headline. This blog will offer some valuable tips …
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