Facebook is still one of the best place for marketing your business. With more than 1 billion daily active users, it comes as no surprise that Facebook is seen as one of the most useful social media platforms to expand a brand’s social reach.
There are many ways to go about facebook marketing, but a lot of businesses, especially smaller ones trying to get their foot in the door in a saturated industry, find themselves making easily avoidable mistakes. By following some simple tips on Facebook marketing, you can avoid making these same mistakes.
Get a business page
To get started, make a business page, and not a personal profile, to get your name out there. Be sure to watch out for the six different business categories that Facebook allows you to pick from and select the one that fits with your business. There are different features for each option aimed to optimise your brand awareness.
Customise your profile
Be sure to select photos that are optimised to make your page stand out. In addition to photos and your profile’s description, there are sidebar tabs that you can customise to suit your needs. Buttons like “Sign Up”, “Book a Free Consultation”, and “Read our Testimonies” are examples of the different calls to action that you can put on your business’s Facebook profile.
Follow the rule of “70-20-10” when it comes to content ratios
Ideally, 70% of your content should be original content, 20% should be content that relates to the interests of your target audience, and 10% should be promotional content for your business. Structuring your page like this ensures a good mix of content that should keep users interested, but don’t be afraid to get creative in order to get users to participate on your page, through things like Facebook polls.
Monitor your metrics
Facebook Page Insights is Facebook’s internal analytical tool designed to help you get the most clear idea of how successful your posts are by following trends in engagement. By optimising your post timing using this analytical tool, you can reach a wider audience by holding out to post at the right moment.
Organise your posts with a content calendar
In order to stay on schedule, try using the popular method known as the content calendar. Dan Towers, senior manager of digital marketing at marketing and advertising firm Arcane, says of the content calendar “You can plan out content at one time and by using a scheduling program, like Buffer or Sprout Social, you are able set it and forget it,” he added. “But don’t actually forget it—still monitor your posts and focus on community management. Your customers will appreciate it.”
Use your page for customer service
One of the greatest parts about being able to interact so closely with your customer base on Facebook is that you are able to respond to any comments, questions, or concerns that they have when they might not have been expecting any response whatsoever. This is easier on your business’s resources, by having the time to craft the ideal response, and easier on the consumer as they can ask a question and be notified as soon as it is answered.
Overall, Facebook marketing can be a really effective way to boost your brand recognition online with minimal resources and funding. Following these simple tips is likely to give you more direction on how to structure your business Facebook page and successfully market to your target audience. If you would like further advice about organic facebook or social media contact us at Mint Content today!
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