As Christmas draws closer, we begin to be inundated with Christmas adverts. Every big brand releases one, with heavy hitters including John Lewis, Coca Cola, and more recently, Aldi. Many people wait with bated breath to see what they will release, curled up with mince pies and cosy blankets, ready to enjoy them in between …
Social media is a crucial component of all marketing campaigns. Without it, your reach is limited, and different audiences are cut off. But to run a successful social media marketing campaign, you have to ensure that your channels are working for you. But how do you know if your social media channels are working for …
Are Your Social Media Channels Working for or Against You? Read More »
Ratings, reviews, and testimonials are brilliant forms of advertising for your business. Not only are they free, but they also carry a great deal of weight when it comes to helping people decide whether they want to use your services. Research has found that a staggering 90% of potential customers are influenced by positive reviews …
How to Get More Ratings, Reviews, and Testimonials Read More »
The quality vs quantity debate has raged since the dawn of marketing. The average social media user now sees an eye-blistering 4,000-10,000 ads per day! Of course, we don’t take notice of all of these – it’s estimated that our now-blistered eyes catch around one hundred and fifty and only engage with around twelve. So, …
Quality vs Quantity: Which Is Better for Your Campaign? Read More »
Social proof is a relatively simple concept. Essentially, social proof is evidence that your business is successful. It is not boasting to your audience that your conversion rates are high and that you made a whopping ROI this year. It is about leveraging the experiences and opinion of those who have tried and enjoyed your …
Trust is the foundation of any good B2C relationship. As far as marketing goes, trust is a strong influential factor in customer purchasing decisions. Consumers today consider trust, authenticity, and transparency as key factors in deciding to buy from and become a loyal customer with a business. This blog will offer some useful tips and …
Online Reputation Management (ORM) is an important and often underrated aspect of any good marketing strategy. In combination with efforts to improve customer service, ORM can make or break your growth. With a combined good reputation and high-quality customer service, businesses can drastically improve their online reputation by focusing on better customer service. Manage …
Reputation Management for Better Customer Service Read More »
People today are more willing to trust individuals with real opinions over brands that push sales. This is why influencers are so effective at growing businesses. Influencers are individuals whose online presence allows them to reach a wide audience. This makes them valuable partners in your marketing strategy. According to a study by Expertcity, 82 …
The ‘customer journey’ refers to each step a person takes on the journey from having nothing to do with your business to becoming a customer. Understanding this journey is of vital importance for your business because it provides insight into which areas of your marketing campaign are working well and which areas are losing customers. …
Cause marketing is not new, but given the extremely wide reach that businesses now have with social media, it is gaining ground as a profitable marketing approach. When you support a cause, most often by partnering up with a non-profit organisation, it is easier than ever before to let the world know about your goodwill. …
Mint Creative Marketing Limited
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hello@mintcreativemarketing.com
+44 (0) 1684 573050