Keyword research is one of the most important elements of your content marketing strategy. Using the right keywords helps you deliver content that is strategic and effective. Keyword research is not a matter of guesswork. There are certain words that are highly relevant to your business and services/products. These words help you optimise your content …
According to Forbes, companies who emphasise the use of stat-driven marketing are six times more likely to see profit growth year-over-year than companies who place less emphasis on analytics.[1] Want to grow your business? For real success, business owners and marketing strategists understand that a growth-oriented mindset is essential. One extremely valuable way …
If you want loyal customers and a reputation that goes beyond your campaign, personalisation is key. Today’s customers are now enjoying personal B2C relationships with brands and businesses that offer a personalised experience. Those brands and businesses are enjoying higher quality leads and long-term customer retention. Personalisation strategies have already shown positive outcomes for many …
More and more businesses have an online presence nowadays because they understand that digital marketing is the future of marketing itself. Redesigning your website is therefore an investment in the future of your business. People in general are becoming more internet-savvy by the day. They know what they like and what they don’t like. This …
Don’t be afraid of SEO. When someone mentions it, many of us nod fiercely to try and hurry the conversation along. It can appear alien: a scary world which only true marketing whizz kids can access. It may seem this way, but it’s not. In fact, it is relatively simple – it’s an online way …
Writing website copy begins with understanding the reader. Of course, people are different. Yet much of the time, their emotions, problems and aspirations are remarkably similar. Particularly if they have just landed on your website homepage. The mere act of clicking through to a website – whether through advertisement, search engine result or social media …
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