More and more businesses have an online presence nowadays because they understand that digital marketing is the future of marketing itself. Redesigning your website is therefore an investment in the future of your business.
People in general are becoming more internet-savvy by the day. They know what they like and what they don’t like. This makes offering an easy to use, up-to-date website key to user satisfaction.
To keep customers interested and engaged, you need to keep your website fresh. Is it time you gave your website a makeover? Read on to find out.
Are you Mobile Optimised?
If your site isn’t mobile optimised, you’re in need of a change. The number of smartphone users is approximately 3.5 billion in 2020.[1] This makes mobile optimisation an absolute must for your site. To optimise, adopt a responsive layout to make use as smooth as possible for the user.
Responsive layouts make your site optimised for easy use across all devices. The layout of your pages and your screen resolution adapt to the device being used – whether it’s a laptop, iPad, or other mobile device. Many users use multiple devices to browse the internet, so being optimised for all devices gives you a greater chance of delivering a satisfying user experience and will, in turn, boost your overall conversion rate.
Do you have a Social Media presence?
Social media platforms offer an unrivalled marketing opportunity. With appropriate social channels, you can instantly connect with your audience in a way that is relatable and friendly. Facebook, Instagram, Pinterest, Twitter, and LinkedIn are all platforms you can use to connect with and engage your audience efficiently in real time. They offer the opportunity to release key information and updates about your business, and to demonstrate an understanding of your audience.
Social media also allows you to add a human touch to your business. Customers today want to know that the brands and businesses they engage with don’t just consider their customers as sources of profit. They want products and services that align with their values and beliefs, and there is no better way to publicise your business’ values than with authentic and relevant shared content.
If you don’t have a social media presence, now is the time. Different platforms offer different benefits, so the platform you choose depends on the nature of your business. Regardless of your business type or the platform you choose, your potential reach with social media is higher than with any other marketing channel or medium.
Is your design fresh?
First impressions matter. Just like fashion, trends in web design come and go, making way for new, progressive ideas. If your website hasn’t been updated and redesigned in years, it’s likely your design is behind the times.
Have you considered the visual aesthetic of your site pages? Are they clean or are they busy and cluttered? From the moment a user engages with your site, you have only a few seconds until the user makes a decision to stay or leave. The user experience is key to keeping and retaining visitors. An untidy, difficult to navigate layout is a sure way to drive away users, so it is worth investing in a current, easy to use website.
Are you Search Engine Optimised?
Are you showing up on the front page of search engine results pages (SERPs)? If not, your SEO may be poor. Redesigning your website so that it’s search engine optimised can make a huge difference to the volume of traffic being driven to your website.
Are you optimised for conversions?
The function of your website is to create a space that supports the growth of your business. To ensure that your website leads to conversions, it’s essential to consider the efficacy of your content.
Functional content includes:
- Strong calls-to-action (CTAs).
- Smooth user experience.
- Benefit-focused, conversion oriented, informative content.
- Easy contact procedure.
- Strong headlines.
- Powerful landing pages.
Every page on your site should present an opportunity for the user to convert. Keep this in mind when creating content or updating pages.
Does your site use the latest advances in Web Development?
Users have a vast sea of potential businesses and brands whose websites they can interact with. Is yours optimised and up to date with compelling imagery, informative video content, and educational infographics? Offering users an aesthetically pleasing website with engaging and informative, yet easily digestible, content in a way that is simple to access can make all the difference when it comes to the user experience and user retention.
Satisfy users and boost conversions by making access to your visual content easy for all. If your content requires the user to update their own device to support your content, they will probably avoid going any further. Keeping your website up to date also means applying the latest security measures to protect your business and your customers.
Overall, applying the latest in web development to your site is a way to keep it functional.
Make an impact and leave a lasting impression
You might have an amazing product or service but if your website is outdated and not optimised to provide a satisfying user experience, you are missing an excellent opportunity to convert and retain customers.
Investing in a website makeover is an investment in your overall growth as a business. When you hire a professional team to redesign your website, they will collaborate with you under shared goals and values, ultimately working towards a website that is the best it can be.
Sources:
[1] Statista. 2020. Smartphone Users Worldwide 2020 | Statista. [online] Available at: <https://www.statista.com/statistics/330695/number-of-smartphone-users-worldwide/> [Accessed 2 August 2020].
