Paid advertising is online advertising that, well, you pay for. In contrast to other types of advertising, such as branding on your website or social media strategies, paid advertising has become increasingly popular because of how well it works. This study shows that paid advertising plans can boost a company’s page views on Yelp by …
As we are ever more digitally connected, using digital channels to target clients is invaluable for a growing business. Growth is foundational in sustaining businesses, and using data capture systems to pinpoint the right clientele is a major shift in the efficiency of a business. Creating a database full of information on potential clients, and …
What Is Data Capture and How Can It Propel Your Business to the Next Level? Read More »
Whether you know it or not, your business has a marketing funnel. It’s a useful tool for breaking down the decision-making process that leads go through before purchasing, thereby allowing you to market to them more efficiently. If you’re interested in optimising yours and bringing in more customers, you’ll want to get familiar with the …
Do you ever feel like you’re being watched when you’re online? Anyone who has spent time on social media platforms has experienced a moment of surprise when they realise how personalised their native advertising has become. To our knowledge, the Facebook business model doesn’t involve a team of old warlocks that read users minds to …
What is the Facebook Pixel and How Does it Work? Read More »
Your homepage is the most visited page on your website, your customers’ jumping-off point, and your only chance at a first impression. It’s also the fork in the road for new visitors to decide if they want to know more about what you have to offer. If you’re thinking about optimising your website for SEO, …
Whether you’re just starting a small business or are looking for ways to grow your customer base efficiently, the same question is on everyone’s mind, “how do I reach new customers with a limited marketing budget?” One option is to create a YouTube channel. This platform can be an extremely effective way to gain exposure …
Should I Create a YouTube Channel for My Business? Read More »
Ratings, reviews, and testimonials are brilliant forms of advertising for your business. Not only are they free, but they also carry a great deal of weight when it comes to helping people decide whether they want to use your services. Research has found that a staggering 90% of potential customers are influenced by positive reviews …
How to Get More Ratings, Reviews, and Testimonials Read More »
If you’re a business operating in the 21st Century, you will likely have some sort of web presence. And unless you operate solely by invitation only, or you’re a spy agency, you probably want an efficient way for people to find out about your business. Improving your ranking on Google’s Search Engine Results Page (SERP) …
Why Is Expertise, Authority, and Trustworthiness Important? Read More »
The quality vs quantity debate has raged since the dawn of marketing. The average social media user now sees an eye-blistering 4,000-10,000 ads per day! Of course, we don’t take notice of all of these – it’s estimated that our now-blistered eyes catch around one hundred and fifty and only engage with around twelve. So, …
Quality vs Quantity: Which Is Better for Your Campaign? Read More »
Chances are, if you’re a business owner navigating the landscape of digital marketing, you’ll have heard of an eBook. You might have even read one. In recent years, they’ve become an incredibly popular marketing tool, especially for small-to-medium-sized businesses looking to reach their audience without spending exorbitant amounts of money. So, what is an eBook? …
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