Most businesses use some form of content marketing these days – from social media posts to blogs to videos. We’ve all seen how effective it is – from viral videos being forwarded on WhatsApp to hilarious tweets from American fast food chains shared by thousands of people. Content marketing is an absolute behemoth of an …
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You might have heard the term SEO (Search Engine Optimisation) and it’s derivatives banded around, but are unsure if it will really make a difference to your business. Search engines can seem like opaque behemoths – simple layouts that deliver what you’re looking for (usually), and yet they’re worth sums of money that look more …
If a tree falls in the forest and no one is around to hear it, did it make a sound? Yes. And if I write pages of marketing content that no one is willing to read, did I waste my time? Well, unfortunately, that would be a yes too. Readability is one of the most …
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A Google search aims to help users find relevant material and connect to legitimate websites trying to reach their target audience. It runs numerous algorithms to eliminate spam and filter out the noise to bring the most relevant websites to the top of the results page. Ranking highly on Google is great for your website, …
What is AI? AI stands for artificial intelligence – the mimicking of human intelligence by machines. AI often describes computer systems that can perform functions that usually require the human mind, such as learning, speech recognition, and reasoning. As a field of scientific research, AI tries to deconstruct the nature of intelligence and build smart …
When you’re new to digital marketing, it can feel like the sea of terminology is endless. In Part 2 of our A-Z of digital marketing, we introduce you to the basic industry language and help you find your way through the most important terms and ideas. We’re starting at N, so if you missed Part …
Any digital marketer knows how quickly language evolves online, and we find that our jargon is changing just as fast. In Part 1 of our A-Z of digital marketing, we take you through a glossary of terms that anyone getting started with an online marketing campaign needs to know. Audience: These are the groups of …
Facebook is one of the most useful social media platforms for big and small businesses. The site lets you reach a broad audience and makes it easy to deliver various content types, such as status updates, links to websites and blogs, video content, and images. Its direct messaging feature allows you to interact with customers …
Content velocity refers to how much content your brand is putting out over a given timeframe. While quality is crucial, quantity also matters. Research is consistently showing that more content can have a positive impact on your campaign and ROI. Your audience and customers are increasing their expectations, so having more content available may be …
What Is Content Velocity? And Why Does It Matter? Read More »
Integrated marketing is a method of combining all aspects of your marketing strategy to achieve your overall goals. It involves a focused collaboration between every aspect of your marketing campaign, such as: Advertising Blog, video, podcast, and visual content Social media Design and web development When you integrate these aspects of your strategy so they …
Mint Creative Marketing Limited
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