Stories are an effective way to capture the attention of a reader, listener, or viewer. They not only convey a certain idea, but also evoke emotion. Few things have the ability to affect our brain chemistry as much as a compelling story with an emotional trigger. They are not only effective in a marketing context, …
Marketing Stories – How to Execute them Successfully Read More »
For brands looking to gain more exposure online, social media platforms offer them an easy opportunity to reach a diverse set of people. It’s essential for new brands and established ones alike to upkeep their social media profiles in order to stay relevant, but in markets that are already so saturated, how can you ensure …
When it comes to producing content, curating and using your brand voice is vital. If you’re producing content carelessly, you could end up with a varying array of tones, voices and structures. This can create an image of a disorganised brand who does not know who they are or what they are trying to put …
Do you want to write perfect content for your brand? The content you create can positively affect your brand if it’s well curated. Badly written or badly formatted content can jeopardise your reputation, affecting sales regardless of how good your services or products are. A 2014 survey by Salesforce/Pardot found that consumers consider trust in …
Do you know what your common social media mistakes are? Social media is a key tool for businesses looking to engage consumers online. In having a successful online marketing programme, you can establish many things – you can show people what your company stands for, attract new customers, keep current customers interests high and show …
Common Social Media Marketing Mistakes and How To Avoid Them Read More »
Content marketing is the use of specific content to engage with readers/viewers in a more direct and informative approach than traditional marketing techniques. There are a number of reasons why good content marketing can be the key for any business to gain and maintain loyal, knowledgeable customers. The best and maybe the only way for …
It has been widely cited that companies investing time and resources in order to regularly publish quality content to their blogs generate more website traffic and business leads. Tech Client found that 70% of consumers learn about a company through content rather than ads. Furthermore, it is understood that B2C companies that publish blogs generate …
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