Do you know what your common social media mistakes are? Social media is a key tool for businesses looking to engage consumers online. In having a successful online marketing programme, you can establish many things – you can show people what your company stands for, attract new customers, keep current customers interests high and show off what you have to offer. Having a brand identity is extremely important for making your company desirable. By showing a recurring theme of reliability and a well thought out plan of action you can positively affect your company’s future. If executed poorly, a bad marketing campaign can be the make or break of your business and can further affect all future business, business relations and customer base.
There are three recurring social media mistakes made in social media marketing campaigns that can be easily avoided.
1. Creating the right impression when working with new customers
Consistency is key, and by having a dependable message, you can engage consumers constantly.Making consumers feel like they can be an important part of your business makes them more interested in dealing with you, rather than a competitor.
Taking into consideration your customer needs, preferences, and hearing their voice makes them sure that you’re invested in their satisfaction. Tailoring your offerings according to consumer feedback can make consumers feel as though they are working along with you in the creative process. Working in conjunction with clients can boost your following greatly.
Create content about new business relations that have been made. Be proud of your customer base and prove to potential new customers your work ethic, belief system and overall vision.
2. Failure to focus on your present customers needs
Zeroing in and maintaining your current business state is highly important. Customer satisfaction is a top priority and you should always be willing to go that extra step to retain repeat customers.
Understanding your current customer base gives an insight into how they view your business. Advertise content that will appeal to them, maintain contact and query if they have any issues or need any further assistance. Customer care is important, but it’s easy to forget where to focus your attention if you have a growing business.
Gaining new customers may have you feel like your business is thriving, but remember where you began. Having a recurring customer base is proof of a reliable service and indicates a positive reputation. Post about your successes with other brands – this will help your business and possibly spark your followers’ interests in your partners’ businesses. In doing so you are supporting another company while proving that you’re the best at what you do.
3. Limited or no use of Search Engine Optimisation (SEO) and search analytics
Now this does sound rather daunting for a first timer but it is valuable to collect and use to your advantage. SEO is a method of strategies and techniques used to increase the amount of visitors, also known as traffic, to your website. This is done by acquiring a high ranking placement in a web browsers search results, also known as SERP (Search Engine Results Page). Here are a few tips at how to optimise your web pages search results:
Keyword Use
Add your company’s main keyword early on in your content. You will want to reiterate your keyword through your content and over time to keep it refreshed. You also should include the keyword at the top of your page, in an introduction of your company, a bio or as a subheader.
Individuality & Creativity
Upload unique content with catchy titles, images that catch the eye and attractive descriptions. Make people want to open up your site and have a look. Be sure to not use lengthy titles, this can be seen as uninteresting. Use one keyword per title so your website can be a relevant match to the customers search.
No Duplicates
Try to avoid duplicating content as this can seem unorganised and that you’re not in control of what is being uploaded.
Website Optimised for Mobiles
Nowadays, people use their phones, tablets and other handheld devices to access social media. Make your website mobile accessible so your customers can access your content wherever they may be.
Keep up to date with your results by using the Google Search Console – This gives an overview of your search traffic. You can find practical and useful information that can help you utilise your content to your advantage.
Having a plan in place before beginning a social media marketing campaign is crucial. In order to avoid common mistakes, do your research before you go public with your campaign. Effective use of social media can make all the difference.
Find out how Mint Content can help you find and keep your brand’s voice consistent.
