Do you want to write perfect content for your brand? The content you create can positively affect your brand if it’s well curated. Badly written or badly formatted content can jeopardise your reputation, affecting sales regardless of how good your services or products are. A 2014 survey by Salesforce/Pardot found that consumers consider trust in a company’s content to be three times more important than trust in the employee’s of the company. The same survey found that 97% of the respondents said that bad content negatively affected their trust in the brand.
The type of content you generate contributes greatly to the rate of engagement your website receives. There are simple planning tools you can use in order to create content that fits your brand identity, these include:
Be organised
Make a calendar so you can keep track of your content. Use this to plan future posts and keep track of previous content. Post only at your optimal times – you can get insights to discover when your website is the most active.
Simplicity
Keep your website simple and easy to navigate. You don’t want to stifle your reader as they enter your site.
Language
Use clear and conversational English. Badly written content can damage the reputation of your site. Having a constant flow of great articles, whether it be a topic or the way in which it is written, is majorly beneficial for establishing your site and maintaining its reputation. Language can be used to any content creators advantage – give your reader a reason to care from the first sentence.
Information
Use precise, clear and relevant information. Your readers want to know that what they are reading is reliable, honest and factual. Cite your sources when necessary in order to show trustworthiness.
Keywords
Use keywords to make your content appear in the web results but be careful not to overdo it. Over using keywords can make your content come off as clickbait and look dishonest rather than it being a valuable source for information. Hashtags are an indispensable tool in creating awareness and user engagement. The use of hashtags is valuable but be wary of how you use them. Use hashtags that fit your brand, keep them short, and capitalise each separate word in the hashtag – you don’t want any confusion in the words you’re conveying. Hashtag use can affect your SEO (Search Engine Optimisation) so be wary of the way you use them from platform to platform.
Use tools in conjunction with your own skillset
In using the correct tools you can build your content and your content structure. If you’re good at photography, take your own pictures and utilise them. If you’re skilled in videography, use your talents to create the perfect video for your site. Use your strengths to your advantage and generate content around your skillset.
Your content is a curation of what your business is about and it is important that the consumer feels connected to your work. If a consumer feels connected to your content they will want to read more of it and they will feel more inclined to share what you post. Be exact about what you have to offer – try not to post any unrelated content that could confuse users and disrupt the flow of your site. Adapting your content to the message that you want to convey can make you stand out in even the most saturated markets. Just remember to be concise, consistent, and reliable.
Find out how Mint Content can help you write the perfect content for your brand
