The show must go on. Easier said than done. The lockdown is a test of many things, including our ability to function as normal in a time of crisis. The impending recession, family pressures and, of course, the ever-present threat to life are all having an impact on global willpower. It’s an ever-increasing struggle to …
It’s easy to get blogging and content marketing mixed up. They’re the same thing, aren’t they? Wrong. What they share is being valuable assets for your business, but they are different. Content marketing is a much broader brush-stroke with which to present your brand. They are often confused because they may both be seen as …
The Difference Between Blogging and Content Marketing Read More »
There’s no better time to be talking about Instagram takeovers. And doing them. In the current climate of isolation, we are more in tune with our digital selves than ever before. Laptops now host meetings, lunch breaks and the odd drink (or two) after work. Consumer culture has moved completely online, and phone screens are …
What is an Instagram Takeover and Why Should we do One? Read More »
The simple answer, yes – but only if it’s still accurate and relevant. If not, then it needs updating. Re-publishing content is a great way to provide a reminder of just how good the original material was. But beware. Old content can hang around and stand out like a sore thumb alongside fresh material. It’s …
The human connection, one of our most fundamental instincts, has changed, maybe for good. The ways in which we communicate have of course been restricted, but we are still more connected now than ever. Isolation has brought out the best in technology, and it’s finally being used for what it was designed to do: to …
Instagram is an important tool for businesses in this day and age. In a time where social media is so accessible, why not use it to your businesses advantage? We constantly see businesses popping up all over instagram, but how can you effectively use Instagram for your business? I’m going to provide you with 5 …
It goes without saying that proofreading is a fundamental part of content production of any kind. Almost all mistakes, whether they be grammatical errors, spelling errors, or plain nonsensical sounding sentences, can be avoided. Producing lazy content can have a substantial effect on your businesses renown. I’ve found 5 tips to assist in avoiding errors …
Can writing help anxiety? Right now, it would be an understatement to say that we are currently going through a period of uncertainty. It is at this point unclear when restrictions to movement will be lifted, or softened, and as a result businesses are forced to either close or adapt to a new way of …
How can you use social media and online content marketing to help your business during COVID-19? Across the globe restaurants, shops, gyms and theatres are closed for business. While the corporate giants will survive the pandemic, many smaller, independent businesses may not. We started 2020 with a blissful unawareness of what was ahead of us, …
Facebook is still one of the best place for marketing your business. With more than 1 billion daily active users, it comes as no surprise that Facebook is seen as one of the most useful social media platforms to expand a brand’s social reach. There are many ways to go about facebook marketing, but a …
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