Inclusive marketing is the way forward. With the internet and social media being such a commonplace part of our everyday lives, brands really can’t afford to ignore inclusive marketing. According to iProspect, an impressive 93 percent of marketers agree that inclusive marketing is important for business growth. So, What Is Inclusive Marketing? Inclusiveness is …
Emotions have a strong influence on our decisions. Happiness, sadness, joy, fear, and loneliness are just some examples of emotions that can drive our decisions in one direction or another. Given the influential power of emotions, marketers can boost their desirable metrics and grow their business with emotional targeting. Emotional targeting, also known as emotional …
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The ‘customer journey’ refers to each step a person takes on the journey from having nothing to do with your business to becoming a customer. Understanding this journey is of vital importance for your business because it provides insight into which areas of your marketing campaign are working well and which areas are losing customers. …
Generating demand is one of the biggest challenges that small businesses face when creating and launching a new product or service. For your new venture to be successful, people not only need to know about it; they need to need it. In this blog, we are going to cover some useful tips about how to …
To help your business flourish this Christmas, we have outlined three important and effective digital marketing tips to apply to your current marketing efforts. Staying on top of the latest digital trends is essential to keep your business on the pulse and for making it through this holiday season. Naturally, online sales have increased exponentially, …
Search intent is the motivation behind an internet user’s search entry. This could range from looking up medical symptoms to ordering pizza. Often a person will enter a word into a search bar to find a link to a website. For example, if a person types ‘Facebook’ into Google, then they are likely looking for …
Cause marketing is not new, but given the extremely wide reach that businesses now have with social media, it is gaining ground as a profitable marketing approach. When you support a cause, most often by partnering up with a non-profit organisation, it is easier than ever before to let the world know about your goodwill. …
Measuring engagement metrics with your website and content gives insight into how user’s are experiencing your site and which pages, types and pieces of content, and all of your other marketing efforts are supporting your overall business growth and success. There are many important engagement metrics you can measure to assess your current and potential …
Instead of spending a lot of wasted time trying to figure out what to do with your content strategy and campaign, you can save countless hours by creating a clearly outlined brief. A marketing brief is essentially an outline of each step you need to take to reach your desired goal. Without a clear brief, …
If used correctly, social media marketing can provide your brand with unlimited exposure to a wide audience of consumers. In order to reach your target demographic effectively and consistently, you need to keep your finger on the pulse. This means staying connected to what’s happening around you, and having an effective strategy. The users that …
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Mint Creative Marketing Limited
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hello@mintcreativemarketing.com
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