Marketing Strategy

Taking Risks: Questions to Ask Yourself

Digital marketing, or online marketing, is crucial to promoting products and services in the 21st century. Failing to capitalise on the potential of your online market can lose you possible sales, and give your brand less attention than it could have. As a result of digital marketing, your brand can establish valuable connections, gain brand …

Taking Risks: Questions to Ask Yourself Read More »

What are RSS feeds? And are they worth using?

RSS feeds are a means of delivering valuable information that is constantly updated and self-curated. RSS feeds were a popular form of news and updating before social media gained traction as a powerful marketing tool. Though they declined in popularity following the rise of social media, RSS feeds can and still are being used today …

What are RSS feeds? And are they worth using? Read More »

Choosing the Right Tone for Business Blogs

Writing blogs for your business is a great way to connect with your existing and potential customers in a way that promotes engagement and helps you stand out as an authority and thought-leader in your industry. In order to ensure success, it is important to develop a tone to your blogs. In this blog I’m …

Choosing the Right Tone for Business Blogs Read More »

Inspiration for Thinking Creatively

With a vast sea of competitors, marketers are constantly in search of inspiration, needing new and exciting content and strategies to get ahead of the competition and connect with audiences. However, sometimes our creative juices just don’t flow so well. We can become overwhelmed with work or distracted by other concerns which can make finding …

Inspiration for Thinking Creatively Read More »

Key considerations for Marketing Plans

Creating marketing plans requires engaging content that encourages your prospects to take a step further towards becoming a customer. When creating you content marketing plans, consider: Your existing customers The customers you want to attract Your existing customers already know your business, but they may be unaware of everything you have to offer. Emails, newsletters, …

Key considerations for Marketing Plans Read More »

Why is Keyword Research Important?

Keyword research is one of the most important elements of your content marketing strategy. Using the right keywords helps you deliver content that is strategic and effective. Keyword research is not a matter of guesswork. There are certain words that are highly relevant to your business and services/products. These words help you optimise your content …

Why is Keyword Research Important? Read More »

Growing your Business using Analytics

According to Forbes, companies who emphasise the use of stat-driven marketing are six times more likely to see profit growth year-over-year than companies who place less emphasis on analytics.[1]   Want to grow your business?   For real success, business owners and marketing strategists understand that a growth-oriented mindset is essential. One extremely valuable way …

Growing your Business using Analytics Read More »