Do you ever feel like you’re being watched when you’re online? Anyone who has spent time on social media platforms has experienced a moment of surprise when they realise how personalised their native advertising has become. To our knowledge, the Facebook business model doesn’t involve a team of old warlocks that read users minds to …
What is the Facebook Pixel and How Does it Work? Read More »
Your homepage is the most visited page on your website, your customers’ jumping-off point, and your only chance at a first impression. It’s also the fork in the road for new visitors to decide if they want to know more about what you have to offer. If you’re thinking about optimising your website for SEO, …
Ratings, reviews, and testimonials are brilliant forms of advertising for your business. Not only are they free, but they also carry a great deal of weight when it comes to helping people decide whether they want to use your services. Research has found that a staggering 90% of potential customers are influenced by positive reviews …
How to Get More Ratings, Reviews, and Testimonials Read More »
The quality vs quantity debate has raged since the dawn of marketing. The average social media user now sees an eye-blistering 4,000-10,000 ads per day! Of course, we don’t take notice of all of these – it’s estimated that our now-blistered eyes catch around one hundred and fifty and only engage with around twelve. So, …
Quality vs Quantity: Which Is Better for Your Campaign? Read More »
Chances are, if you’re a business owner navigating the landscape of digital marketing, you’ll have heard of an eBook. You might have even read one. In recent years, they’ve become an incredibly popular marketing tool, especially for small-to-medium-sized businesses looking to reach their audience without spending exorbitant amounts of money. So, what is an eBook? …
If a tree falls in the forest and no one is around to hear it, did it make a sound? Yes. And if I write pages of marketing content that no one is willing to read, did I waste my time? Well, unfortunately, that would be a yes too. Readability is one of the most …
The Importance of Readability in Content Marketing Read More »
A Google search aims to help users find relevant material and connect to legitimate websites trying to reach their target audience. It runs numerous algorithms to eliminate spam and filter out the noise to bring the most relevant websites to the top of the results page. Ranking highly on Google is great for your website, …
What is AI? AI stands for artificial intelligence – the mimicking of human intelligence by machines. AI often describes computer systems that can perform functions that usually require the human mind, such as learning, speech recognition, and reasoning. As a field of scientific research, AI tries to deconstruct the nature of intelligence and build smart …
When you’re new to digital marketing, it can feel like the sea of terminology is endless. In Part 2 of our A-Z of digital marketing, we introduce you to the basic industry language and help you find your way through the most important terms and ideas. We’re starting at N, so if you missed Part …
Any digital marketer knows how quickly language evolves online, and we find that our jargon is changing just as fast. In Part 1 of our A-Z of digital marketing, we take you through a glossary of terms that anyone getting started with an online marketing campaign needs to know. Audience: These are the groups of …
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