Search engine optimisation (SEO) can seem like a minefield for those getting started in the industry. Many terms don’t seem to make sense unless you have multiple degrees and a dictionary’s worth of jargon to sort through before you can begin learning anything. This week, we’re going to clear up some of the mystery and …
As the first page visitors see upon reviewing your services and/or products, your homepage is undoubtedly the most important page on your website. As a result, it needs to represent your brand, and most importantly, be efficiently optimised so that your customers remember it and want to come back. Whether you’re about to launch your …
The importance of social media is not something to be understated. Every year, an influx of users join social platforms such as Instagram, Facebook, and Twitter, where trends shift rapidly. Brands must be aware of the patterns and trends that arise to take advantage of them and develop effective marketing campaigns that drive awareness of …
It’s that time of the year where we’re spending all of our Christmas money on new clothes, furniture, and in some cases, Christmas presents for next year. Every store is clearing out its stock with huge sales, and prices are slashed to a fraction of what they were before Christmas. Companies will see millions of …
As Christmas draws closer, we begin to be inundated with Christmas adverts. Every big brand releases one, with heavy hitters including John Lewis, Coca Cola, and more recently, Aldi. Many people wait with bated breath to see what they will release, curled up with mince pies and cosy blankets, ready to enjoy them in between …
Social media is a crucial component of all marketing campaigns. Without it, your reach is limited, and different audiences are cut off. But to run a successful social media marketing campaign, you have to ensure that your channels are working for you. But how do you know if your social media channels are working for …
Are Your Social Media Channels Working for or Against You? Read More »
Every day, many brands run incredible marketing campaigns across multiple platforms hoping that they will achieve results such as return-on-investment and brand awareness. However, said campaigns may not always provide the anticipated results. In some instances, this is because marketing campaigns take a broad approach and don’t target the brand’s target audience or audiences. Audience …
First developed in the 1920s and used to improve agriculture and farming before being picked up in the 1970s by marketers looking to gather data to improve their methods, A/B testing is employed across many industries. This effective test can highlight how to improve engagement and reveal what consumers are looking for on a website …
Paid advertising is online advertising that, well, you pay for. In contrast to other types of advertising, such as branding on your website or social media strategies, paid advertising has become increasingly popular because of how well it works. This study shows that paid advertising plans can boost a company’s page views on Yelp by …
Whether you know it or not, your business has a marketing funnel. It’s a useful tool for breaking down the decision-making process that leads go through before purchasing, thereby allowing you to market to them more efficiently. If you’re interested in optimising yours and bringing in more customers, you’ll want to get familiar with the …
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